Riksteatern is Sweden’s largest organisation for performing arts, with a mission to arrange, bring about and produce performing arts in or for the entire country.

Our mission was to increase awareness of who they are, and what they do. This infomercial shows Riksteatern’s strong idea – performing arts for everyone, everywhere. All the way from local events to national tours – and everything in between.

By using the dots in the Riksteatern logo as our red thread, we developed a playful, abstract style with unique and strong visual elements to communicate Riksteatern in a new way.

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