About us

Snöby is a creative motion collective based in Umeå, Stockholm and Gothenburg. We are a group of directors, producers, cinematographers, screenwriters, illustrators and animators. We believe in the power of collaboration and the strength of diversity.

We produce commercials, fiction, documentaries, music videos and animation.

Jakob Arevärn

Jakob is an awardwinning director, producer and editor. He loves telling stories through film and has a passion for visual expression. Jakob has directed everything from music videos and commercials, to art projects and corporate films for a variety of clients; including Sony Music, Universal, Razor & Tie, Ingo STHLM and Toontrack.



Soja create infographics and motion graphics to help companies and organizations to communicate. They simply make the complicated simple so that everyone can understand. Soja has helped clients such as International Federation of Red Cross and Red Crescent, Utbildningsradion, Friends and The Swedish Film Institute.


Henning Sandström

Director of Photography and drone specialist.



Since the beginning the production company Lampray have used their background in narrative filmmaking to help clients express themselves to a broader audience. While working with information, documentary, TV and commercials they always kept their love of fictional film and a belief in fulfilling crazy dreams. Among other things, this has led them on the journey of the crowdfunded short film Kung Fury, which premiered in Cannes and has been ranked by IMDB as the most popular short film in the world.


Mattias Andersson

Director of Photography and filmmaker. Mattias believes in hard work, moving forward, good film-making and giving back. Oatmeal for breakfast, ice cream whenever.